That makes sense, and honestly it’s probably a healthy adaptation.

The thing that worries me isn’t whether any individual ad works. It’s that even as background noise, the tone still leaks. You can opt out of watching ads, but you can’t fully opt out of the language they normalize, the way everything gets framed as a “solution,” or a vibe, or a managed anxiety.

So yeah, ignoring them is rational. I just don’t think the effects stay neatly contained to the people still paying attention.