The most appalling thing is the advertisers and whoever approved this live in a bubble where people are ok with massive surveillance, and don’t imagine people will freak out when they see how Amazon can watch them. At least Meta knows their users hate them but are hostages of their network, that’s why Meta buys or crushes competitors before they become too big. I’ve not seen that since a Ford’s VP bragging about how much Ford will know absoltuely everything you do with “your” car (is it really?) and backpedaled live as he realized journalists were horrified. That was a long time ago. Today it’s common.