I have long since been of the opinion that all the big social multinational media should be seen as global technical, communication and media infrastructure. All the companies should be seized and put under some global foundation or the UN, everything open sourced, costs paid by member states and the platforms forced to remain impartial and to be organized for improving human condition, development, communication and understanding. If there is no need for profit then there is no need for entrapping users in toxic swamps of algorithm hell for more platform engagement.