I think for a good game, by a good company worth supporting, $30 is very fair and reasonable, especially if you get more than a few hours of play out of it.

We seem to spend $60 on movie tickets and snacks for two and leave the theaters after 90 minutes disappointed and never complain as a society beyond saying the movie sucked, but then going to watch the sequel because everyone else is watching it.

The only reason I wouldn’t personally spend more than $30 or so on a game is because generally everything more expensive is published by a major studio, and thus sucks ASS.