Their approach feels like how lot of companies are currently focusing on AI to market to investors and AI data centers directly, and ignoring what consumers want assuming their opinions are of little relevance. Like how Microsoft doesn’t care if people dont want copilot, and keeps talking up the corporate side with the assumption that they know people will use Microsoft no matter what.

Which is much like Epic with them focusing more on giving money to publishers to lock up titles in the past like Final Fantasy 7 Remake from Square Enix over concerning themselves with the demographic of people buying the product.

Its not a consumer focused business model, because the idea of consumers not buying it is impossible to comprehend. Their headlines never seem to be around how its better for the consumer and the benefits to using them over the competition.