Unable to read the paywalled article, but ROCm is like Nvidia’s CUDA for their GOUs. These used to be supported on and off for consumer GPUs, but get aupported mostly only for datacenter ones. Linux used to be supported, but they are bringing ROCm to windows as well.

Probably AMD is planning to improve support for consumer GPUs, since their GPUs are competitive to Nvidia’s at a lower price point, given that local LLMs, Image generation and other AIs are in a kind of a booming trend.

Currently, Nvidia has CUDA which is more or less the industry standard, so AMD with their ROCm and Intel with their OpenVino etc are trying to chip away at the monopoly.