There are a few things facebook is better at than anything in my life - checking up on distant friends that I wouldn't call normally but I want to know the big events in their life; ensuring my parent see pictures of my kids (we don't live in the same state). However those things only need a couple minutes of my time per day, and that isn't enough to make them a big company and so they keep shoving garbage that doesn't make my life better in my face. That garbage takes up hours per day of many people's time and is worth a lot to facebook.