My first registrar was Google domains. As always, they killed the business. And sold it to Squarespace. I’ve been their customer for a year or two, nothing bad I can say, except the price was about 1.5 or even 2x of that from Cloudflare for com domain, so I migrated there. I have no deep understanding of the nuances, so I cannot say whether Cloudflare is a bad actor. At least I trust them to not elevate the price, as it’s not their primary business, sell domains.