Hell, Microsoft and Apple did the same thing decades ago. Microsoft offered computer discounts to high schools and colleges, so that the students would be used to (and demand) Microsoft when they went into the business world. Apple then undercut that by offering very discounted products to elementary and junior high schools, so that the students would want Apple products in higher education and the business world.

The tactic let them write off all the discounts on their taxes, but lock in customers and raise prices on business (and eventually consumer) goods.