PWC: Have you tried (latest buzz technology)? Your competition, does and you don’t want to be left behind. It costs $30M over 5 years and will save you 12% of your employee costs.

Business: Sign me up!

3 years later.

Business: PWC! Buzzword tech isn’t working. It costs more then you said and cost us more in employees.

PWC: Have you tried (latest buzz technology)? Your competition, does and you don’t want to be left behind. It costs $40M over 5 years and will save you 13% of your employee costs.