for personal use

A key part of his argument is that these laws should be repealed so that small companies could legally develop hacks and alternatives. For example a startup could develop (and support) an alternative firmware for John Deere tractors, which they sell to independent tractor repair shops around the world, creating more competition, more options, and cheaper/better services to end users. The “for personal use” version of that is fine for us hobbyists, but prevents similar freedoms from being accessible to regular people.