I’d say we crossed the Rubicon on this front decades ago, when in-person, at the theater, movies started showing actual ads and not just trailers before the movie you just paid for (and it was at the same price, of course).
I remember the first time I experienced this in a theater. My GF was like “…the hell?” and people were fucking booing the ads. But it didn’t matter enough - the ads are still here.
And yeah, it still annoys me.