Step 1 - raise awareness. Step 2 - gather active participants Step 3 - collectively do legal things that make life harder for anyone with the power to enact this, yet does not. Step 4 - repeat Step 3, making it clear why this is happening. Step 5 - make memes of the affair to further drive engagement. Step 5.1 (potentially American/Russian/etc Exclusive) - get declared a terrorist for doing perfectly legal things Step 6 - keep going anyway, in spite of what consequences can be brought. Step 7 - profit build incremental victories to bolster the movement.