Salesforce has now begun reframing its AI strategy, shifting away from the language of replacement toward what executives call “rebalancing.” Rather than eliminating roles outright, the company says future AI deployments will emphasize augmentation, with humans retained in decision-critical and customer-facing positions.

This was so obviously the solution that should hav been tried first

Salesforce’s reversal has become a reference point in ongoing debates about AI and employment. While automation remains a central pillar of the company’s long-term strategy, its experience has underscored a growing consensus among executives and analysts: AI can reduce workloads, but replacing skilled workers too quickly carries real operational risk.

I don’t get why boards don’t dump these CEOs. I’m sure they’re happy with the reduced costs from firing half the employees, but to not consider the potential issues and actually vet the quality was such a bad decision. The facts are there was zero advantage to being the first to do AI customer support, but firing half your employees is irreversible.