For years and years the barrier to entry was mom or gramma buying a clipart CD for $4.99 at the grocery store, bringing it home, and expecting it to work.

Now that’s not a thing anymore, but they still aren’t using it. So I guess the barrier to entry now is they see that ad for the casino app that “pays you real money” and they expect to download it and expect it to work.

Until mom and grandmom can load up the computer with all sorts of malware that breaks everything, they really aren’t interested.