You are suggesting a user configurable setting, but that’s exactly what they had. Apple had a user wide setting, and then individual apps could ask to override that setting. I have personalized ads off in my general settings, and though I would never turn them on, if for whatever reason I did want to, the best way to get me to do that would be to ask in the specific app I wanted to give access to that. Absolutely no way I would change my overall settings just for the benefit of one app. Others have noted that a second layer of consent was only needed if you did not use the Apple provided ad option, because Apple already has your opt in/out on file. I hope this causes Apple to also display the pop-up for those using Apple ad options. Most people probably just agreed to the tracking when setting up their phone, so forcing Apple to show the pop-up even if an app is using Apple as their ad distributor is ideal in my opinion. Users will be much more likely to opt out even if their overall setting is opt in. This will ideally make Apple and non-Apple advertising options on an even playing field and is better for users. If anything, it’s probably worse for developers because had they just chosen to use Apple ads before they were probably more likely to get targeted ads from the user since Apple would bypass the pop-up.