Mostly, I don't shop. So, when I do, I can choose according to ideals. Most of my searches are at thrift first, and the second hand. I never consider credit. And, I always shop for discounts.

Beyond that I look for a local with a healthy business and prices that don't seem absurd.

There are a few local businesses that make no sense. I don't understand how they can keep their doors open with the prices they charge. I avoid those, and stick with locals who work hard.