So, one thing to consider is whether you could have remnants of a previous filament getting stuck in your hotend and carbonizing and causing partial clogs. That depends a bit on what you were running just before running this filament. If this is the issue, a cleaning filament can help. Another possibility is that your nozzle isn't tight against the heatbreak, in which case plastic can accumulate there and cause issues. The only way to fix that is to disassemble the hotend and put it back together correctly--this usually involves tightening the nozzle when it's hot, but check the details for your specific printer.

But yeah, it could also just be bad filament. That's probably the easiest thing to fix, anyway.