Some businesses have that genetic ideological backbone that defines what they can and can’t do with good results.

In case of Apple - at some point they were a “cheaper and better for home users, but less serious and more toyish” computer company in their advertising and, well, quality. And in some sense this seems to have carried through from the 90s till now, as their equilibrium.

And honestly when in the 90s they were gradually becoming something more luxury, that was already a mistake. Then Jobs came with the NeXT purchase, and, of course, with Apple’s financial situation then it was probably the only way to survive to further go in that direction.

It actually made me optimistic about that company to read rumors about them preparing to go for lower market with another laptop model in 2026.

Because the world has changed, and I’d say not only Mac Pro is a suitcase without handle, I’d also say the same about iMacs. If they are not making an extensible stationary machine, then having a few laptop lines (cheap light, good light, powerful heavier) and a stationary line (well, Mac Mini and Mac Studio seem that, stationary normal and stationary powerful) is optimal. Since each line means expenses and different components and separate advertising.

It sort of feels as if they were returning to the roots. Perhaps they feel that they are stalled or losing in the mobile market, and same with the luxury market - their cult offensive was impressive, but it’s wearing out. While with desktops they have a chance at rapid expansion.