This isn’t about some random 4chan troll. One of the wealthiest people in the world, now owner of a platform that hundreds of millions of people used to communicate can’t be so easily ignored. That acquisition was itself an example of how he can insert himself into public discourse regardless of whether people care about him. A lot of the people now lamenting the decline of Twitter, especially the ones who rely on it for their career, didn’t even use to think about this guy.