self-hosting

and people who want it to work with minimal friction.

We’re talking (potentially) highly sensitive contents here for the most part. Yes, selfhosting has become easier than ever, but at the same time more people who basically lack the experience and/or patience to actually understand what they’re doing want to start selfhosting. And that simply doesn’t end well in an alarmingly high number of cases.

Yeah sure, of course there are tools that can make life easier. But have a look at the “big” self-hosting packages. A lot of them will need at least some manual configuration. Then there’s the “exposing a host to the open net” aspect, which can (and usually will) introduce a whole different level of attack surfaces.

So combine that with the ever-growing number of self-hosters, and of course you will notice more advice like that.