Comment on Why aren't people harassing marketers?

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fonix232@fedia.io ⁨5⁩ ⁨days⁩ ago

It's actually a bit more complicated.

AdSense indeed used to work through ratios of views and clicks, but Google (and all other ad networks) have been tinkering with it to benefit them even more.

Today, it's about conversion, and conversion as a KPI is not well defined. Clicking into an as might simply not be enough to make it cost more.

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