sure, but do you think he’d be okay with a severely underpowered camera or super thick phone compared to the competition? Neither of those things happened under Jobs either.

It’s not that simple to blame Cook for everything that’s different about iphones now. It was a lot easier to stick to rigid principles in the early days when the market was wide open and the tech rapidly maturing every year. They were making money hand over fist just picking off the low hanging fruit of smartphone evolution. That isn’t enough these days when you have shareholders to answer to.