No, they shouldn’t have started businesses to chase ad money and convince people to work for you in a market that was saturated.

The OG magazines didn’t sell that much back in the day but enough to be a stable business due to its format and brief writings.

Then again who wants spoilers to anything? Same thing happened with movie critics. We all know too much, too quick, too soon. There’s no surprise or open expectations like there once was. You just need an announcement and a date. You know what you like.