How do you define enshittification?

I don’t. I use Doctorows definition.

If anything, if you prefer signal to WhatsApp (I do), you should be happy with its enshittification - because that means it’s killing itself. But it’s not, and it’s already shit, and its users are okay with that.

adding paid promotions to something that never had them is always the beginning

• They’re not paid
• They’re not promotions
• It’s opt-in

It’s basically a way to keep up with events you’re already interested in (your favourite band, local soccer club, etc). You’re complaining about an optional feature you don’t want to use, that doesn’t even exist yet, and misrepresent it as ads.