Exactly, there was a social contract where we would exchange watching ads for consuming the following product without additional charges. Those days are mostly gone and you have to pay to get in the door, watch and ad and the product has enshitifies to the point of usually not being worth it. Ad block and cable cutting has been a method to claw that back to a fairer exchangr, or atleast give the consumer some negotiation power in that dynamic. However its just created a game of cat and mosue between those who wish to consume your attention and people who dont want sponsored shit beamed into their brain space.