Look at it this way - how does a business make its money?

• Google makes nearly 100% of its revenue from ad sales that are juiced by collecting every detail they can about as many people as possible.
• Amazon makes most of its money off of AWS because physical logistics are extremely expensive but they commit endless amounts of federal crimes by ripping off consumers and sellers to subsidize their total market takeover of physical goods. Oh and they make money by selling ad spots to their sellers that are juiced by stealing as much information about its users as possible.
• Apple makes most of its money on the app store subscriptions to apps it didnt write - like if you subscribe to spotify through the app they take a cut. It makes the rest of its money by selling devices that tend to have higher build quality than competitors. A very small sliver of its income comes from advertisements. Not even 1% and it is publicly declared as non-targetted advertising. They dont really have a financial interest in collecting your data.

That’s the difference. They’re all shit companies from multiple angles. But at least Apple doesn’t actively disrespect you with unwanted advertising targetted to you by spying on you. They disrespect you by removing headphone jacks and making silicon valley executives behave like steve jobs who was notoriously a horrible person.