Sorry, I basically combined two separate thoughts in a weird way. First, I meant that the raw battery cells themselves are usually rated in mAh on their datasheets, so manufacturers simply kept using that unit on their marketing material. Second, I meant that datasheets usually use mAh because it is a more appropriate unit than Ah for comparing cells of that approximate size. This is somewhat common in engineering documents - you will often see measurements written as 20.0mm instead of 2.0cm (usually because it is more consistent with the rest of the documentation). In this case it’s because many of the Li-Ion cells used in phones will have their charge/discharge ratings in mA, so it makes sense to have the capacities in the matching mAh.

But I do agree, on marketing material it makes much more sense to just write the capacity in Ah (or better, Wh). Using mAh just because it’s a bigger number is plain silly.