What? I pay $23 for YouTube Premium Family Plan, which includes ad free video and YouTube Music for 4 people. Still pretty reasonable IMO, never going back to Spotify that's for sure, I have thought about trying Qobuz for higher quality, but the price increase across my family plus the fact that I never ever want to war h ads on YouTube makes it a difficult value prop, I'd probably rather buy one album a month from BandCamp.