Sooo I guess since others mentioned this, I would like to clarify a few things…

TJ is indeed marketed as a “boutique” grocery store, and I think I heard somewhere that their founder made the store in a way where their ideal customer would be a rich kid who graduated from Harvard (not kidding). But they have been bought by Aldi a few decades back and follow a similar business model. Because of this, their prices are quite reasonably especially for how “high-class” they feel. Drawback is that TJs tend to have incomplete offerings, but are really well-stocked and reasonably priced on essentials and some trendy stuff (for example, vegan food: I’m not kidding they had more tofu than the nearby mainstream grocery chains)

I thought folks here would hate TJ not because the price, but because of their union busting practices (I won’t judge anyone for shopping there, but it’s just a good thing to know)