OpenAI said in a blog post that the product results it surfaces are “organic and unsponsored, ranked purely on relevance to the user,” and that it will charge merchants a “small fee” for completed purchases.

…for now. Remember the free open promise of the 1990s/2000s internet? This will get enshittified the same way, but faster. Once OpenAI corners it, I confidently promise they will jack prices wayyy up and monopolize it just like any other corpo.