Comment on Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say
TheRealKuni@piefed.social 6 months agoI still suspect the entire thing was a marketing ploy. That they had no intention of ACTUALLY changing the logo. They just wanted people to push back so they could get in the news. I wouldn’t be surprised if the marketing firm that made the logo also started the backlash.
I suspect the same is true about American Eagle’s Sydney Sweeney ad.
That is entirely possible. Make a shitty logo you never intend to actually use widely and use the backlash as basically free publicity.
It makes sense, and fits with modern society’s social media dynamics.
But I refuse to give the marketing fucks that sort of recognition. It’s more likely they just fucked up because they get paid either way and simple logos are the hot trend right now, and the corporate suits went with the marketing consultants blindly, as most of them usually do.
People have been suggesting this as a strategy at least since New Coke debuted. We can’t always definitively say that was actually the plan, but sometimes we can like with IHOP.
Did anyone actually think the IHOP rebranding was real? That looked like a promo trying to force itself viral from the second they announced it.
No, I think that was always pretty obvious. There are other times (like this with Cracker Barrel) where it’s more up for debate
Zorque@lemmy.world 6 months ago
What the fuck…
Wikipedia reference
I didn’t even know this was a thing…
AngryRobot@lemmy.world 6 months ago
Yea, the evidence shows that Sydney Sweeny is a fascist.