Microsoft spent billions on XBOX brand over over the past 23+ years but seems like they’re just done with it. They must know raising the price for the second time will be a final nail in the XBOX coffin. Is there a plan for a next XBOX? Does it even make sense to make the next XBOX? Is there even a reason for anyone to buy the next XBOX? Currently Microsoft’s marketing message is basically just spend $400 to $800 on a hardware and then pay $10 to $20 monthly ($120 to $240 a year) for access to games but if you stop paying monthly fee, you have an expensive paperweight because you own nothing. Oh and game pass price could go up at anytime.