I fully agree: Companies and their leadership should be held accountable when they cut corners and disregard customer data security. The ideal solution would be that a company is required to not store any information beyond what is required to provide the service, a la GDPR, but with a much stricter limit. I would put “marketing” outside that boundary. As a youtube user, you need literally nothing, maybe a username and password to retain history and inferred preferences, but trying to collect info about me should be punished. If your company can’t survive without targeted content, your company should not survive.

In bygone days, your car’s manufacturer didn’t know anything about you and we still bought cars. Not to start a whole new thread, but this ties in to right-to-repair and subscriptions for features as well. I did not buy a license to the car, I bought the fucking car; a license to use the car is called a lease.