Comment

Comment on "Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership

Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it’s not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn’t changed (the view/like ratio doubled), and the revenue they earned hasn’t changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the “views” number just changed.

source

Sort:hotnew top

Korhaka@sopuli.xyz ⁨6⁩ ⁨days⁩ ago
Could back up that theory that it’s autoplay views being reduced and they are not worth much anyway

source
sqgl@sh.itjust.works ⁨6⁩ ⁨days⁩ ago
*the view/ like ratio ~~doubled~~ halved

source
- bilb@lemmy.ml ⁨6⁩ ⁨days⁩ ago
  The views halved, the lines stayed the same. So the ratio of likes to views is now higher.
  
  source
  - sqgl@sh.itjust.works ⁨6⁩ ⁨days⁩ ago
    Yes, likes/views is higher but you originally said views/likes is higher.
    
    source
Soup@lemmy.world ⁨6⁩ ⁨days⁩ ago
How does that even work? If someone viewed the video then they viewed the video. Are they simply not counting people who basically clicked by accident or who only watched the first 30sec before deciding that they didn’t actually want to watch the video?

source
- kalleboo@lemmy.world ⁨6⁩ ⁨days⁩ ago
  Even before this drop in views, the rule was you have to watch a video for at least 30 seconds before it counts as a view, as a way to combat clickbait where people instantly bounce from a video. Maybe they have changed this further?
  
  source
  - chiliedogg@lemmy.world ⁨6⁩ ⁨days⁩ ago
    I wonder if it has something to do with how they count users with ad blockers.
    
    source
    kalleboo@lemmy.world ⁨6⁩ ⁨days⁩ ago
    It could even be something “innocent” about how ad-blockers have started to interact with the site as YouTube ramps up their anti-adblock measures and the ad-blockers have to change how they work. Like maybe the ad-blockers have started blocking the JavaScript callback that logs the views.
    
    source
    Tollana1234567@lemmy.today ⁨6⁩ ⁨days⁩ ago
    thats probably it, the influencers always remind people adblocking or not subscribing hurts thier channel.
    
    source
    -> View More Comments
- Tollana1234567@lemmy.today ⁨6⁩ ⁨days⁩ ago
  wonder how google is considering what count as a view? you have to watch it a certain number of minutes? you must be exposed to ads for X amount of time?
  
  source