I see your confusion. You are assessing it fro the rewlity when the project already succeed. You think: people who wonder on the street are to blame if they are hit. How term change it in anyway? Right? Streets are for cars. Obviously.
Buy before the campaing, the streets.actually belonged to the people and cars were exception. You had a shopping carts there, children plaing, cyklist and walkers. Cars were introduced, and the responsibility was on the driver to keep attention. When the increasing number of accidents start to generatete bad press and there was a risk that use of car will become highly regulated, they launched the the campaign with a besic premise "car exidents victims are simpletons that have only themselves to blaim".
Your confusions is a testimony to how well it worked.
ozymandias117@lemmy.world 3 weeks ago
Which is why I linked two articles discussing the history of the term “jay” and how and why it was used to essentially mean “a stupid person”
Ulrich@feddit.org 3 weeks ago
You told me how it was used to mean “a stupid driver”. Seems like an accurate term to describe drivers and walkers alike doing stupid things, like walking into traffic. 🤷
ozymandias117@lemmy.world 3 weeks ago
It wasn’t a word for crossing the street until Ford wanted to make it illegal to cross the street.
Maybe that’s the historical context you’re missing
Ulrich@feddit.org 3 weeks ago
I’m not missing any historical context. What I’m missing is how the term is inaccurate.