Comment on "Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership
CosmoNova@lemmy.world 1 week agoThe overwhelming majority of Youtuber visitors use the official app and even those who use a browser don’t have an adblock 88% of the time if my memory serves me right. So no, it’s not adblock.
NewNewAugustEast@lemmy.zip 1 week ago
Ok, is it possible if most people aren’t blocking ads, then maybe it is the ads themselves?
There are so many and they are getting longer. I wouldnt sit around to watch videos if they are interrupted every minute. The average rando probably goes back to TikTok, Facebook, or Instagram if they have to wait for something. If I used any of those services, I know I would jump ship.
CosmoNova@lemmy.world 1 week ago
That‘s an interesting hypothesis. I‘ve also mentioned a shift in the algorithm that favors smaller channels a little more in another comment.
If we take into account that a lot more people also browse Youtube shorts now and older channels have been struggling with it then we have a good mix of things that drive potential viewers away from many channels.