Sure, but why now? If it was a problem, why didn’t they do something about it 15 years ago or so?
Because Google is like 90% of the market. It’s not the bidding part the issue, the issue is that the bidding (and possibly other effective strategies) are so successful that Google is almost a monopoly. The illegal part is that google is a bit too successful 🙂
ilmagico@lemmy.world 9 months ago
jantin@lemmy.world 9 months ago
Because for the last 15 years or so the agencies responsible for figuring it out and enforcement were toothless, corrupt, incompetent or all three together.
dis_honestfamiliar@lemmy.world 9 months ago
Well tjen, I think question remains, why now?
jantin@lemmy.world 9 months ago
every now and then, even on this community, I see praises towards the new leader of FCC (IIRC) who’s taking a hard stance agains big tech and elsewhere (Doctorow’s blog IIRC again) about the wider “bidenomics” of going out against monopolies and trusts by empowering existing laws and agencies. Guess the answer is “because now there is an administration in power who at least pretends to care”.
BobKerman3999@feddit.it 9 months ago
because now it’s in the hands of one party instead of the other one
seang96@spgrn.com 9 months ago
Firefox gets the majority of it’s funding from this though, depending on how the rule on this they could make Firefox lag behind without funding and make chromium even more of a monopoly.
ilmagico@lemmy.world 9 months ago
Absolutely this. I rely on Firefox and this, in a weird twist of fate, could actually hurt Firefox and consolidate Google’s (Chrome) monopoly
dis_honestfamiliar@lemmy.world 9 months ago
To be fair Google practically modernized the search engine. I sometimes miss the before before times instead of by SEO ranks
hardaysknight@lemmy.world 9 months ago
sometimes?? God I miss it all the time