I’m willing to bet a good number of them don’t live that way off camera. Some are selling a fantasy to those it appeals to. Others might be trying to convince themselves that they are happy through positive feedback. I know women who genuinely enjoy being mothers and homemakers, but they also aren’t the types to be documenting their lives on social media and peddling a lifestyle.

From my observation, unless you have a kind and caring partner, the “tradwife” life gets tiring quickly when eventually the love and care you put into your home becomes part of routine and taken for granted, or when freedom is withheld from you because your partner decides his opinion matters more since you don’t contribute financially.