I disagree with you, but not because I’m a particular fan but because I think trucks are meant to do a job and not be any kind of showpiece or daily errand-runner. To me, a truck should be large and capable and only used when those capabilities are needed.

Honestly, the current consumer electric trucks are silly because their performance envelope is very small compared to their price. They are too expensive and heavy (in lithium and energy consumption) to make sense as a grocery getter and they are too limited to actually haul a real load or take a trailer camping.

I applaud the effort and I do think the F-150 is cool and represents solid progress in the state of the art, but I think the most efficient and environmental option is to keep a smaller efficient electric sedan for most routine driving and maintain an older large diesel truck for when it’s needed. No need to build new iron, there’s plenty of good trucks that can be kept on the road with TLC.

There are also industrial electric and hybrid (turbine-electric) trucks which are amazing, but we’re talking multi million dollar specialty vehicles.