You forgot this little point.

You own a non-exclusive, intransferable licence to use and operate said car.

Yes, you paid for it. But it’s not really yours. You own its body. Someone else still owns its spirit. And they want a rent for you to be able to touch the spirit.

Why would they do that?

Obviously, becaude that shit flies. Why not do it? Money is money. And companies exist for it. Fuck morality. Fuck common sense. They only care about the little green lines.

Customer satisfaction?

Not even an afterthought.

In a sane world, everyone would think like you. I do, for one.

The problem is everyone else who doesn’t. They’ll put up with it, accept the thinly-veiled excuses, and the company will see "wow, we can do that now? Gee, these people are stoopid. Let’s see how far we can take it.

Honestly, I see where they’re coming from. Not that I support it. But it is a rational decision on their part.

In a sane world, the smart employee who came up with this would be fired promptly, because if the company were to carry this shit out, they’d get so much bad press it’d take over a decade to recover.

But alas, we don’t live in a sane world and clearly enough consumers are either idiots or ignorant for this shit to fly.