Wow, where do I start with this?

Those aren’t ‘services’, those are personal privacy intrusions. For PROFIT. There is no way this could happen without the school’s cooperation. They ought not only to know it, but also know exactly what data is gathered, every place it is sent to, what privacy protections are in place, and what is done with it once it’s “evaluated”,

“student communications monitoring” 24-7 and/or outside of school is SPYING. There is NO legal OR educational OR ethical mandate for this collecting.

If the kids don’t know about unknown adults prying into their personal lives, AND KEEPING RECORDS ABOUT IT, that’s not necessarily their fault. If the parents don’t know about it, that’s the school’s fault for not getting their knowing permission.

If I was the parent of one of those students and wasn’t told about it, I’d sue that school into a coma.