Bit of a clickbait. We can’t really say it without more info.

But it’s important to point out that the lab’s test methodology is far from ideal.

The team measured GPT-5’s power consumption by combining two key factors: how long the model took to respond to a given request, and the estimated average power draw of the hardware running it.

What we do know is that the price went down. So this could be a strong indication the model is, in fact, more energy efficient. At least a stronger indicator than response time.