I mean, inflation exists. That said, they just use dlc and other microtransactions to recoup costs (plus in some ways production is cheaper, just not overall).

I like to remind people that they’re taking advantage of a thing called consumer surplus. In short, any given person will spend X amount of dollars for a product, be it $60, $30 half off, or $120 collectors edition, etc. Hell, “free” gets the most heads, hence how mobile market works.

Flat $60 (or the shift to $80) will inevitably cut off anyone unwilling to pay that price, which at a certain point is bad for business and why you get sales. Plus, most sales are digital now, so it’s not like there’s a per unit overhead. Keeping a dynamic pricing structure is simply better in spite of inflation, which obviously this former boss apparently doesn’t get.