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I believe similarweb tracks web usage of thousands of validated users (i.e. they know their demographic profile) and they extrapolate on a per site basis form there.

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MonkderVierte@lemmy.zip ⁨3⁩ ⁨days⁩ ago
So guesswork?

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- rikudou@lemmings.world ⁨3⁩ ⁨days⁩ ago
  We call it statistics around these parts. But yeah, it’s guesswork.
  
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  - GreyEyedGhost@lemmy.ca ⁨3⁩ ⁨days⁩ ago
    Statistics is to guesswork what data is to anecdotes.
    
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rumschlumpel@feddit.org ⁨3⁩ ⁨days⁩ ago
How could that possibly lead to a bias? /s

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- Alphane_Moon@lemmy.world ⁨3⁩ ⁨days⁩ ago
  If you have 10,000+ users that are a representative sample of all internet users (or pretty close), your estimates should be pretty good for popular sites.
  
  Your sample might still be small for lemmy.ml.
  
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  - rumschlumpel@feddit.org ⁨3⁩ ⁨days⁩ ago
    I think the demographic for lemmy (and lemmy.ml in particular) is so niche and so biased towards privacy that even with a bigger sample, it’s next to impossible to get good data.
    
    Though I don’t doubt that the lemmy userbase heavily skews male.
    
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    Alphane_Moon@lemmy.world ⁨3⁩ ⁨days⁩ ago
    Agreed on both counts! :)
    
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