Comment on Why do some companies like a utility put out ads?
dhork@lemmy.world 4 weeks ago
I bet the local energy provider is owned by a large conglomerate, and they want you to think that the company is locally managed and any profits they make go back into the community, instead of to the Corporate Overlords…
This can be particularly important for heavily regulated industries, as their profits are contingent on the local politicians continuing to like them. So while I am sure a significant portion of their budget goes to greasing palms to make sure politicians take care of them, they also need to make sure the voting population is not hostile to them, so that they don’t get some grass roots movement going that elects hostile politicians.
NutinButNet@hilariouschaos.com 4 weeks ago
Hmm…that’s an interesting point. They don’t claim to be a local entity, they’re known to operate for almost half of my state as a corporation. But where I see your point is that this may be a corporation trying to make their image feel more down to home. “We’re not like those other big, bad corporations. We’re your friends!”
I never thought of that before.