Comment on Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette

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Jason2357@lemmy.ca ⁨2⁩ ⁨days⁩ ago

Exactly, adblockers don’t block a static <div> on the page with some text, an image and a link. It’s only the user-tracking, obtrusive ad-networks they block. Every old-school form of advertising didn’t track users and did just fine. Even today, billboards are priced based on the amount of traffic on the highway, not based on checking inside each car and building a profile on each driver (though I wouldn’t put it past them trying to figure out how to do that soonish).

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