Comment on Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
Gibibit@lemmy.world 5 weeks ago
They got it the wrong way around. Visitors who use adblock are not “dark traffic”, the bullshit scripts and tracking they use are dark. The adblock users are actually the only clean traffic. The adblockers aren’t “brutal”, the people without blockers are being brutalized.
squaresinger@lemmy.world 5 weeks ago
“dark” as in “not visible”. Adblock users can’t be tracked (or at least not as easily), hence they are not visible to the ad companies. “Dark”, in this instance, is not a derogatory term.
“Brutal” is, though. So I totally agree with you there. Ads are the brutal thing nowadays.
burntbacon@discuss.tchncs.de 5 weeks ago
The way you word things matters. How many polls have shown the difference in opinion on ‘obamacare’ compared to ‘affordable care act?’
squaresinger@lemmy.world 5 weeks ago
That is not wrong. But interpreting “dark” as “evil” is just wrong in this context.
AntEater@discuss.tchncs.de 5 weeks ago
You may be right, technically, but based on the context, I’m quite sure the use of the word “dark” here is intended to frame the behavior as negative. It’s just like when various media authors refer to TOR as the “dark web” even though it has countless valid uses that are not enabling illegal/immoral behaviors.
Gibibit@lemmy.world 5 weeks ago
Yeah it makes sense from their point of view. I turned it around on them for the hell of it.