The biggest issue with AI as it currently exists with LLMs and such as I see it is that there is a pretty big gulf between what AI is today and what the average person has been taught AI is by TV/Movies/Books their entire lives.

And OpenAI, Google, Nvidia, et al are heavily marking the former as if it is the latter.

The big players are marketing the expectations creating by science fiction, not the reality of their products/services.