Comment on BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

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AngryCommieKender@lemmy.world ⁨1⁩ ⁨year⁩ ago

Not to mention that it’s clear that they don’t want to sell cars to individuals anymore. That’s what all these subscription models point to. They are hoping to sell fleets of autonomous cars to corporations and cities, and us plebes can rent them when we need them. The upside for the company is that now they have the ecosystem to charge an extra $5 for A/C per ride, $3 for the radio, and $10 to roll down the windows.

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